The important goal in management..
- Give some direction to the company’s essential processes
o Core element in strategic planning : such as focusing on a strategic business
o Provides the basis for implementation and monitoring : such as mobilization, utilization, and control of resources and project operation.
o General direction in which its activities develop
- Influencing the behavior of employees
- Knowledge goal is rarely formulated
o Knowledge aspect is still disregarded when goals are ormulated, wether at eht normative, strategic or operational level
- The absence of knowledge of strategic goals : usually concerned with markets and competition.
